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Deseasonalized Demand


Seasonality


Many products have a seasonal or periodic demand pattern: skis, lawnmowers, bathing suits, and Christmas tree lights are examples. Less obvious are products whose demand varies by the time of day, week, or month. Examples of these might be electric power usage during the day or grocery shopping during the week. Power usage peaks between 4 and 7 p.m., and supermarkets are most busy toward the end of the week or before certain holidays.

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